02-12-2011
THE CHRISTMAS TREE? OF CARDBOARD 100% RECYCLED AND RECYCLABLE!
The Venetian company of sustainable design, P-One of the Pro-Gest Group, has completed over 1100 specimens destined for Oviesse stores throughout Italy, but also in Serbia, Slovenia and Hungary.
Attractive, practical, efficient and exceptionally "green". These Christmas trees are made specifically for exhibition in Oviesse stores by P-One, the sustainable design company, born from the union of resources and know-how of Pro-Gest, the first private group in Italy in the production of paper, and Publiremor, the leading group in the implementation of communication tools.
Upon request by Oviesse P-One has developed a project of a Christams Tree that will don Christmas brooch ornaments, shelves and basins useful for containing brochures and products. Compared with the use of wood the choice of cardboard as a material for the construction of the Christmas Tree allowed for the reduction of over 70% of its weight, with significant advantages over shipping and disposal since the product is 100% recyclable.
The Christmas Trees were made with two sheets of DC cardboard, produced by Cartonstrong Monza with the recycled paper from the paper mill of Villa Lagarina in Trento, both companies belonging to the group led by Pro-gests "king of paper" Bruno Zago, from Treviso, number one in Italy in the production of paper, cardboard, packing paper and packaging, as well as a major player in Europe in the recycling sector. The production process is therefore 100% Made in Italy.
The structure was dismantled and shipped to stores with the installation instructions. To lighten the load of P-One OVS staff a YouTube video was created, this is a first time assembly demonstration video to help facillate assembly as seen here: www.youtube.com / user / ponedesign
